1 year

Starting Date

September or February

Tuition Fee

EU/EAA: € 2,530 per year
Non-EU/EAA: € 16,600 per year


Maastricht – Tapijn Campus


Are you interested in the ins and outs of marketing in a fast-paced, international business? Have you ever wondered why an intimate understanding of customers is so important to an organisation’s success? Do you want to find out how marketing and innovations can be utilised to deliver superior value to companies and customers?

Strategic Marketing revolves around four core areas: connecting with customers, creating value, managing innovations and developing data-driven strategies. It focuses on the role of marketing from the perspective of strategic, top management decisions, and blends state-of-the-art scientific knowledge with practice. Skills, analytical competences and an international mind-set are developed through team projects and real-life cases from our partner companies.

Your future

As a Strategic Marketing graduate you will be trained in thinking practically and creatively, which is essential for conveying a strong marketing message. You will have the business and managerial skills for a wide range of exciting jobs, including customer experience manager, product or brand manager, marketing analyst, management consultant, and account manager. In addition, your ability to work as part of an international team and to communicate across different levels of an organisation will make you an ideal partner in strategic discussions.

Graduates have found positions in many different types of organisations in any industry, including:

  • management consulting firms
  • B2C and B2B companies; from small regional companies to large multinationals
  • research institutions and universities
  • (technology) start-ups
  • non-profit organisations

Interested? Get started today!