Are you interested in the ins and outs of marketing in a fast-paced, international business? Have you ever wondered why an intimate understanding of customers is so important to an organisation’s success? Do you want to find out how marketing and innovations can be utilised to deliver superior value to companies and customers?
Strategic Marketing revolves around four core areas: connecting with customers, creating value, managing innovations and developing data-driven strategies. It focuses on the role of marketing from the perspective of strategic, top management decisions, and blends state-of-the-art scientific knowledge with practice. Skills, analytical competences and an international mind-set are developed through team projects and real-life cases from our partner companies.
Your future
As a Strategic Marketing graduate you will be trained in thinking practically and creatively, which is essential for conveying a strong marketing message. You will have the business and managerial skills for a wide range of exciting jobs, including customer experience manager, product or brand manager, marketing analyst, management consultant, and account manager. In addition, your ability to work as part of an international team and to communicate across different levels of an organisation will make you an ideal partner in strategic discussions.
Graduates have found positions in many different types of organisations in any industry, including:
management consulting firms
B2C and B2B companies; from small regional companies to large multinationals
research institutions and universities
(technology) start-ups
non-profit organisations
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"Maastricht University offers a truly international environment where I had the opportunity to connect with students from all over the world. Furthermore, their unique problem-based learning approach prepares you for your future career by providing you with the necessary skills such as problem-solving and presentation skills. Also, they offer a wide range of opportunities to be part of, such as the thesis internship programme, extracurricular internships, and the student council."
